HubSpot Contextual Marketing Certification

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Knowledge GlassComments Off on Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
  • Segmentation by organic search
  • Segmentation by lifecycle stage
  • Segmentation by paid campaign
  • Segmentation by buyer persona

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

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Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

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The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

What are the two types of main navigation menu structure?

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Lateral and centralized Flat and deep Horizontal and vertical Latitudinal and longitudinal Download Hubspot Contextual Marketing Certification Exam Answers (PDF)