HubSpot Contextual Marketing Certification

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Knowledge GlassComments Off on Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
  • Segmentation by organic search
  • Segmentation by lifecycle stage
  • Segmentation by paid campaign
  • Segmentation by buyer persona

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Related Post
HubSpot Contextual Marketing Certification

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

Knowledge Glass

“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.” “No. We cannot change the blog content because it is confusing to RSS readers.” “No. Search engines would […]
HubSpot Contextual Marketing Certification

How can you avoid confusing or frightening your visitors when creating contextual marketing?

Knowledge Glass

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure that the information is personal. Make your content as friendly as possible. Don’t worry about it – over time, internet users will get used to seeing their information. Download Hubspot Contextual Marketing Certification Exam Answers […]
HubSpot Contextual Marketing Certification

When segmenting by lifecycle stage, what is the first thing to decide?

Knowledge Glass

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)