- Segmentation by organic search
- Segmentation by lifecycle stage
- Segmentation by paid campaign
- Segmentation by buyer persona
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Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be added to a landing page.” “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” “Good idea. Let’s create a […]
Which is NOT a way to ensure that the results from usability testing are consistently reliable?
Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]
When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
The image The landing page copy The questions on the form The redirect page Download Hubspot Contextual Marketing Certification Exam Answers (PDF)