When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

Which is NOT a reason to do usability testing?

It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It allows you to see which of your users are more qualified than others. It allows you to see what questions people have. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our support team.” “Request a free trial here.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

Show more images in your content. Send the users to a more relevant page. Show a shorter form of your content. Use two smart rules. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)