- Ask the users to categorize themselves into your buyer personas.
- Do an in-person interview with each user first.
- Ask the users to fill out a screener form.
- Get your users from a purchased list of industry verticals.
Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead has visited your website “recently” (past 3 months). Yes, when the recent conversion was in an email. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)