HubSpot Contextual Marketing Certification

How can you ensure that you’re recruiting the right users for usability testing?

Knowledge GlassComments Off on How can you ensure that you’re recruiting the right users for usability testing?
  • Ask the users to categorize themselves into your buyer personas.
  • Do an in-person interview with each user first.
  • Ask the users to fill out a screener form.
  • Get your users from a purchased list of industry verticals.

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Related Post
HubSpot Contextual Marketing Certification

In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Knowledge Glass

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)