HubSpot Contextual Marketing Certification

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

Knowledge GlassComments Off on Which is NOT a way to ensure that the results from usability testing are consistently reliable?
  • Don’t hint at or imply that there is a right or wrong answer
  • Coach your users during testing so that they get to the right end goal.
  • Use a script to ensure that your questions stay the same.
  • Record all tests so that you don’t have to rely on memory.

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HubSpot Contextual Marketing Certification

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

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HubSpot Contextual Marketing Certification

True or false? Dynamic content consists of entirely randomized content.

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