- A high rate is good because that means the users are ‘bouncing’ from page to page.
- A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.
- A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.
- A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.
Their choice on your homepage. Their browser. Their contact record. Their first form submission Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?
“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.” “No. We cannot change the blog content because it is confusing to RSS readers.” “No. Search engines would […]
You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
Show more images in your content. Send the users to a more relevant page. Show a shorter form of your content. Use two smart rules. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)