True or false? You must set up a smart list in order to segment users by country.

When segmenting by lifecycle stage, what is the first thing to decide?

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers that align with the correct stage of the visitor’s buyer’s journey. It delivers offers that are new for the visitor. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? You can display content variations to mobile, tablet or desktop users.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)