Which lifecycle stage should the default website content be geared towards?

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers that align with the correct stage of the visitor’s buyer’s journey. It delivers offers that are new for the visitor. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How can you ensure that your website stays visually consistent?

Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page should have a different style Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How can you ensure that you’re recruiting the right users for usability testing?

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)