True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any pop-up elements such as chat panes and slide-in CTAs. Add more links to keep the visitor engaged. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]

The most important purpose of a website with a good user experience is:

To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals To be as visually streamlined as possible Download Hubspot Contextual Marketing Certification Exam Answers (PDF)