- A personalized subject line in the email.
- A smart CTA in the email to show different wording to visitors.
- A smart form on the landing page to ask different questions of visitors who come from the email.
- A personalization token on the landing page that displays the first name of visitors who come from the email.
Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)