- It’s easy to get overwhelmed and best to start small in your efforts.
- Some content offers are for first-time visitors which means the landing page can’t use contextual marketing.
- It’s only possible to personalize one section of the website at a time.
- Your visitors will be confused by having different options on each landing page.
The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?
Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because you can’t apply smart content to change the form language on your landing pages. Because search engines will index both languages resulting in confusing search results Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?
“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our support team.” “Request a free trial here.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)