HubSpot Reporting Certification Exam Answers 2024

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1. Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?

2. Which of the following attribution models are best for lengthy sales cycles?

3. What are UTM parameters?

4. When would you use a HubSpot contact create attribution report?

5. True or false? When designing dashboards, you should design them using a visual hierarchy.

6. Fill in the blank: A time decay attribution model gives ____.

7. How does the linear attribution model calculate credit?

8. Select all that apply. What role can attribution play in your reporting strategy? Select all that apply.

9. Select all that apply. What types of questions can marketing attribution answer? Select all that apply.

10. What’s the difference between single source attribution and multi-touch attribution models?

11. What’s the difference between service analytics and the report builder?

12. Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?

13. Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

14. Which of the following is NOT a source found in the sources report?

15. You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?

16. When is a session or contact bucketed under “Paid search” in HubSpot?

17. The topic cluster report is most powerful when contextualized with the information found in which HubSpot tool?

18. Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?

19. Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?

20. Which Service Hub analytics reports can help you understand seasonal trends in your ticket volume?

21. How often should you be checking your attribution reports?

22. What does LTV measure?

23. You’re hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?

24. How often should you be checking your browsers report?

25. What insight can be found in the device types report?

26. Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?

27. What is metadata?

28. Which of these methods is NOT a way you can currently share your HubSpot dashboard?

29. When should you mark steps as optional in your customer journey analytics reports?

30. You’re building a report that identifies which companies closed the highest-earning deals this month. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?

31. What is the advantage to changing your y-axis to the logarithmic scale?

32. Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.

33. You want to create a new contact property where your existing customers can specify their preferred flavor of birthday cake. Which of the following would NOT be a recommended field type to store this categorical data under?

34. Select all that apply. What steps can you take if your embedded content isn’t appearing on your HubSpot dashboard?

35. In your ads dashboard, what does the engagement metric measure?

36. Customer journey analytics reports closely align with which of the following strategies?

37. Fill in the blank: A relationship between one or more objects is called ____.

38. Which tool enables you to visualize your objects and their relationships in HubSpot?

39. What is a property?

40. What is the disadvantage of storing your information in a single field type?

41. Which of the following data sources should be marked as primary to answer the following question: “How many contact views am I getting on my HubSpot landing pages?”

42. Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”

43. Select all that apply. What type of content can you embed on your HubSpot dashboard?

44. True or false? Once a report is added to a HubSpot dashboard, it cannot be edited.

45. Why would you see “Unknown” appear in the location or region data in your countries report?

46. What is customer churn?

47. What is a sankey graph?

48. Which of the following is a feature seen in customer journey analytics but not the custom report builder?

49. What is the benefit of using sample reports in the HubSpot custom report builder?

50. Which HubSpot dashboard feature can you use to indicate the purpose of a dashboard?

51. How does HubSpot join your data in the custom report builder?

52. True or false? In most cases, data dimensions should be placed on the y-axis.

53. You’re building a report to explore which HubSpot landing pages have the most views this month. Which default measure do you put on your y-axis?

54. You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

55. You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?

56. In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”

57. True or false? You can create recurring dashboard emails to send reports to your team consistently.

58. How many dimensions can you add to your attribution reports?

59. Fill in the blank: The Top Posts report shows a list of your top ____ performing posts.

60. What is a reporting statement?

61. If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?

62. If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

63. When is a session or contact bucketed under “Other campaigns” in HubSpot?

64. Select all that apply. What insights can be found within the countries report?

65. Insights about your gated content can be found in the analyze tab of which HubSpot tool?

66. If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

67. Customer journey analytics uses which type of data?

68. In the custom report builder, what happens if you apply an ALL filter to the fields in your filtering options?

69. Which of the following is NOT a standard HubSpot object?

70. What is a join?

71. True or false? Events are mutable.

72. Select all that apply. If you’ve set your dashboard permissions to “Private to owner”, who can view or edit your dashboard?

73. What is a dataset?

74. True or false? You can embed Google Data Studio reports into your HubSpot dashboard.

75. What is a completed event referred to in HubSpot?

76. What is a null value?

77. When should you set up custom analytics views in your sources or pages reports?

78. Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?

79. Fill in the blank: ____ are facts that haven’t been processed enough to reveal their meaning.

80. True or false? You can include meetings data in your customer journey analytics reports?

81. What information do data dimensions help you access in an attribution report?

82. Which Service Hub analytics reports can help you understand how well your channels are performing against their SLAs?

83. Fill in the blank: An attribution model is _____.

84. How do objects organize your HubSpot data?

85. If you wanted to build a report with deals as your primary object and companies as your secondary object, what information would be included in your report?

86. You’re building a report that can tell you which website pages your recent live chats are coming from. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?

87. Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?

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