Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”

What is the advantage to changing your y-axis to the logarithmic scale?

You can effectively visualize complex data sets with a wide range of values. You can easily interpret the graph, as the values on the y-axis are evenly spaced and increment at a constant rate. You can visually exaggerate or downplay certain trends or patterns within the data. You can increase engagement to your reporting strategy, […]

Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

The search engine is encrypting the user data. This is common on Google. The UTM parameters cannot be parsed by HubSpot analytics. A contact submitted a HubSpot form on a page without the HubSpot tracking code. You have not set up your Sources report with your HubSpot account manager yet. The correct answer is: The […]

When should you set up custom analytics views in your sources or pages reports?

You should set this up as soon as ‌you think you may need one. A custom analytics view will only start tracking data the day it’s created and won’t include historical data. You should set this up in the middle of your regional campaigns. HubSpot needs a start and end date to accurately capture and […]