HubSpot Reporting Certification Answers

When should you set up custom analytics views in your sources or pages reports?

  • You should set this up as soon as ‌you think you may need one. A custom analytics view will only start tracking data the day it’s created and won’t include historical data.
  • You should set this up in the middle of your regional campaigns. HubSpot needs a start and end date to accurately capture and compile information into the view.
  • You should set this up at the end of your campaign, because data is pulled from your sources and pages report. The view will populate any historical data you need.
  • Due to the filters available in the sources and pages report after a recent update, the custom analytics views feature has been sunset. You no longer need to set them up to track the information you need.

The correct answer is:

  • You should set this up as soon as ‌you think you may need one. A custom analytics view will only start tracking data the day it’s created and won’t include historical data.