There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
An explanation of what insights the report will show and the data needed to build it A characteristic or attribute that provides additional context or categorization to the data being analyzed An explanation or prediction that serves as a starting point for further investigation or experimentation A piece of descriptive information or data that provides […]
When a visitor comes from your paid search advertising campaigns — like from your Google Ads When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram) When a visitor comes from any agency partner you’ve hired or consulted with historically When a visitor has a paid […]