HubSpot Reporting Certification Answers

What is customer churn?

Sara TaylorComments Off on What is customer churn?
  • The rate at which customers leave your company
  • The rate at which customers choose not to leave your company
  • The rate at which customers refer their friends to your company
  • The rate at which your leads turn into customers

The correct answer is:

  • The rate at which customers leave your company

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HubSpot Reporting Certification Answers

Fill in the blank: A time decay attribution model gives ____.

Sara Taylor

a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints
HubSpot Reporting Certification Answers

You’re building a report to explore which HubSpot landing pages have the most views this month. Which default measure do you put on your y-axis?

Sara Taylor

Count of landing pages Count of page views Count of contacts Count of website pages The correct answer is: Count of page views
HubSpot Reporting Certification Answers

What information do data dimensions help you access in an attribution report?

Sara Taylor

A report type that enables you to see the paths customers take to complete conversions The set of rules that determines how credit for revenue and conversions is assigned to touchpoints in conversion paths The graphical representation of conversions in your HubSpot account The reportable metadata about a specific touchpoint in an attribution report The […]