HubSpot Reporting Certification Answers

What is customer churn?

Sara TaylorComments Off on What is customer churn?
  • The rate at which customers leave your company
  • The rate at which customers choose not to leave your company
  • The rate at which customers refer their friends to your company
  • The rate at which your leads turn into customers

The correct answer is:

  • The rate at which customers leave your company

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HubSpot Reporting Certification Answers

How does the linear attribution model calculate credit?

Sara Taylor

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
HubSpot Reporting Certification Answers

You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

Sara Taylor

Latest source Source of last booking in meetings tool Lead source Original source The correct answer is: Original source
HubSpot Reporting Certification Answers

What are UTM parameters?

Sara Taylor

UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting. UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters track an output of something that has already happened. UTM parameters are buttons you put on your site to encourage […]