HubSpot Reporting Certification Answers

What is customer churn?

Sara TaylorComments Off on What is customer churn?
  • The rate at which customers leave your company
  • The rate at which customers choose not to leave your company
  • The rate at which customers refer their friends to your company
  • The rate at which your leads turn into customers

The correct answer is:

  • The rate at which customers leave your company

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HubSpot Reporting Certification Answers

What is metadata?

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Metadata is a marketing term that refers to the process of optimizing your website’s coding and structure to improve its search engine ranking. Metadata is a type of cloud storage where all your important files and documents are securely stored. It guarantees that your data is always accessible and protected from any kind of loss […]
HubSpot Reporting Certification Answers

You want to create a new contact property where your existing customers can specify their preferred flavor of birthday cake. Which of the following would NOT be a recommended field type to store this categorical data under?

Sara Taylor

Single Checkbox Dropdown Select Multiple Checkbox Single-Line Text The correct answer is: Single-Line Text
HubSpot Reporting Certification Answers

What is the advantage to changing your y-axis to the logarithmic scale?

Sara Taylor

You can effectively visualize complex data sets with a wide range of values. You can easily interpret the graph, as the values on the y-axis are evenly spaced and increment at a constant rate. You can visually exaggerate or downplay certain trends or patterns within the data. You can increase engagement to your reporting strategy, […]