HubSpot Reporting Certification Answers

Fill in the blank: A time decay attribution model gives ____.

Sara TaylorComments Off on Fill in the blank: A time decay attribution model gives ____.
  • a weighted percentage of credit to the most recent touchpoints
  • equal credit to each touchpoint
  • 50% credit to the first touchpoint and 50% credit to the last touchpoint
  • 100% credit to the first touchpoint

The correct answer is:

  • a weighted percentage of credit to the most recent touchpoints

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HubSpot Reporting Certification Answers

Fill in the blank: A relationship between one or more objects is called ____.

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a double object an association an organization a CRM The correct answer is: an association
HubSpot Reporting Certification Answers

If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?

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A link on a different website Your pay-per-click ads Directly typing your URL into their browser A search engine like Google or Bing The correct answer is: A link on a different website
HubSpot Reporting Certification Answers

When is a session or contact bucketed under “Paid search” in HubSpot?

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When a visitor comes from your paid search advertising campaigns‌ — ‌like from your Google Ads When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram) When a visitor comes from any agency partner you’ve hired or consulted with historically When a visitor has a paid […]