Customer satisfaction score Conversion rate Cost per lead Website traffic The correct answer is: Customer satisfaction score Conversion rate
First-touch attribution models Last-touch attribution models Linear attribution models Time-decay attribution models The correct answer is: Time-decay attribution models
a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints