You’re hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?

What is a completed event referred to in HubSpot?

A record A completion An incompletion A property The correct answer is: A completion

When should you mark steps as optional in your customer journey analytics reports?

As soon as you build your customer journey analytics reports In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization In a customer journey analytics report, only after you have a working hypothesis about your conversion path You should never mark steps as optional in customer journey […]

When is a session or contact bucketed under “Paid search” in HubSpot?

When a visitor comes from your paid search advertising campaigns‌ — ‌like from your Google Ads When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram) When a visitor comes from any agency partner you’ve hired or consulted with historically When a visitor has a paid […]