You’re hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]

What is a sankey graph?

A visualization that represents the flow of data or resources between different entities. It uses arrows of different widths to show the quantity or proportion of flow between nodes. A visualization that’s divided into sectors, or “slices,” to represent categorical data. Each slice corresponds to a specific category or group, and the size of each […]

How does HubSpot join your data in the custom report builder?

Right joins Left joins Self joins Inner joins The correct answer is: Left joins