HubSpot Reporting Certification Answers

What does LTV measure?

Sara TaylorComments Off on What does LTV measure?
  • LTV is the predicted revenue that one customer will generate throughout their relationship with a company.
  • LTV is a quick indicator of a customer’s value relative to how much it costs to earn them.
  • LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as making a purchase.
  • LTV is a metric that refers to the amount of money an advertiser pays for each click on their advertisement.

The correct answer is:

  • LTV is the predicted revenue that one customer will generate throughout their relationship with a company.

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