HubSpot Reporting Certification Answers

When should you mark steps as optional in your customer journey analytics reports?

Sara TaylorComments Off on When should you mark steps as optional in your customer journey analytics reports?
  • As soon as you build your customer journey analytics reports
  • In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization
  • In a customer journey analytics report, only after you have a working hypothesis about your conversion path
  • You should never mark steps as optional in customer journey analytics reports.

The correct answer is:

  • In a customer journey analytics report, only after you have a working hypothesis about your conversion path

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