Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?

How do objects organize your HubSpot data?

Objects organize your HubSpot data into a series of Google spreadsheets that you can access using APIs. Objects organize your HubSpot data into a series of databases that you need a developer to access (powered by SQL). Objects organize your HubSpot data into a series of data tables that can be associated with each other. […]

In the custom report builder, what happens if you apply an ALL filter to the fields in your filtering options?

Data will appear in your report only if it adheres to all of the conditions set in the filters area. Data will appear in your report if it adheres to any of the conditions set in the filters area. Data will only appear in your report if you are a super admin in your HubSpot […]

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

J-shaped attribution Time-decay attribution U-shaped attribution Last-touch attribution The correct answer is: U-shaped attribution