HubSpot Reporting Certification Answers

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

Sara TaylorComments Off on If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
  • J-shaped attribution
  • Time-decay attribution
  • U-shaped attribution
  • Last-touch attribution

The correct answer is:

  • U-shaped attribution

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How does the linear attribution model calculate credit?

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What is the disadvantage of storing your information in a single field type?

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Customer journey analytics uses which type of data?

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First-party data Second-party data Third-party data Fourth-party data The correct answer is: First-party data