Which of the following is a feature seen in customer journey analytics but not the custom report builder?

What are UTM parameters?

UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting. UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters track an output of something that has already happened. UTM parameters are buttons you put on your site to encourage […]

Fill in the blank: An attribution model is _____.

the use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices an online advertising method in which marketers place ads on search engine results pages (SERPs) a code that gets generated and stored on a website visitor’s computer when they visit your site the rule, […]

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]