Which of the following is a feature seen in customer journey analytics but not the custom report builder?

Select all that apply. What types of questions can marketing attribution answer? Select all that apply.

What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? The correct answer is: What was the marketing team’s contribution […]

True or false? You can embed Google Data Studio reports into your HubSpot dashboard.

True False The correct answer is: True

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]