Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?

Which of the following is a feature seen in customer journey analytics but not the custom report builder?

Filters Data dimensions Optional steps Various chart types The correct answer is: Optional steps

Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?

Customer satisfaction score Conversion rate Cost per lead Website traffic The correct answer is: Customer satisfaction score Conversion rate

What is customer churn?

The rate at which customers leave your company The rate at which customers choose not to leave your company The rate at which customers refer their friends to your company The rate at which your leads turn into customers The correct answer is: The rate at which customers leave your company