HubSpot Reporting Certification Answers

Fill in the blank: An attribution model is _____.

Sara TaylorComments Off on Fill in the blank: An attribution model is _____.
  • the use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices
  • an online advertising method in which marketers place ads on search engine results pages (SERPs)
  • a code that gets generated and stored on a website visitor’s computer when they visit your site
  • the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths

The correct answer is:

  • the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths

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