HubSpot Reporting Certification Answers

Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?

  • The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.​
  • The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites.
  • ​​​A contact submitted a HubSpot form on a page without the ​​HubSpot tracking code​.
  • ​The visitor did not fill out a form on your website.

The correct answer is:

  • The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.​
  • ​​​A contact submitted a HubSpot form on a page without the ​​HubSpot tracking code​.