You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?

Select all that apply. What insights can be found within the countries report?

The percentage of traffic viewing your site from particular countries The percentage of traffic viewing your site from specific regions within particular countries The percentage of traffic viewing your site from certain cities in specific regions within particular countries The percentage of traffic viewing your site from exact streets in certain cities in specific regions […]

What is customer churn?

The rate at which customers leave your company The rate at which customers choose not to leave your company The rate at which customers refer their friends to your company The rate at which your leads turn into customers The correct answer is: The rate at which customers leave your company

What is the advantage to changing your y-axis to the logarithmic scale?

You can effectively visualize complex data sets with a wide range of values. You can easily interpret the graph, as the values on the y-axis are evenly spaced and increment at a constant rate. You can visually exaggerate or downplay certain trends or patterns within the data. You can increase engagement to your reporting strategy, […]