HubSpot Reporting Certification Answers

When is a session or contact bucketed under “Paid search” in HubSpot?

Sara TaylorComments Off on When is a session or contact bucketed under “Paid search” in HubSpot?
  • When a visitor comes from your paid search advertising campaigns‌ — ‌like from your Google Ads
  • When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram)
  • When a visitor comes from any agency partner you’ve hired or consulted with historically
  • When a visitor has a paid subscription to a blog (like Medium) or news site and is then directed to your website from an article link

The correct answer is:

  • When a visitor comes from your paid search advertising campaigns‌ — ‌like from your Google Ads

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