If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

Latest source Source of last booking in meetings tool Lead source Original source The correct answer is: Original source

What is customer churn?

The rate at which customers leave your company The rate at which customers choose not to leave your company The rate at which customers refer their friends to your company The rate at which your leads turn into customers The correct answer is: The rate at which customers leave your company

What’s the difference between service analytics and the report builder?

Service analytics has out-of-the-box reports; the report builder requires you to build every report from scratch. The report builder has out-of-the-box reports; service analytics requires you to build every report from scratch. Service analytics has in-depth reports; the report builder has more generalized reports. Service analytics is generally for managers; report builder is for reps. […]