HubSpot Reporting Certification Answers

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Sara TaylorComments Off on If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
  • Linear
  • First-touch
  • Last interaction
  • Simple decay

The correct answer is:

  • First-touch

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When would you use a HubSpot contact create attribution report?

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To understand which marketing and sales activities are generating revenue for your business. To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions. To analyze the conversion rates between lifecycles or deal stages. To analyze the interactions that led to contact conversions on your website. The correct answer is: To […]