If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

What is a dataset?

A collection of data from across your HubSpot account that can then be used in custom reports A distinct organizational entity or segment within a company that operates independently with its own specific goals, workflows, and resources A report (usually in a table form) you build using your custom data to derive unique insights about […]

You’re building a report that can tell you which website pages your recent live chats are coming from. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?

Table Bar Chart Pie Chart Combination Table The correct answer is: Bar Chart

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]