HubSpot Reporting Certification Answers

If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?

Sara TaylorComments Off on If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?
  • A link on a different website
  • Your pay-per-click ads
  • Directly typing your URL into their browser
  • A search engine like Google or Bing

The correct answer is:

  • A link on a different website

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HubSpot Reporting Certification Answers

What is a null value?

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A null value refers to a fictional product or service that a company includes in its inventory to maintain a sense of completeness, even though it has no actual use or existence. A null value is a placeholder used for voided or canceled transactions in a company’s accounting records, typically resulting from errors, fraud detection, […]
HubSpot Reporting Certification Answers

Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

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The search engine is encrypting the user data. This is common on Google. The UTM parameters cannot be parsed by HubSpot analytics. A contact submitted a HubSpot form on a page without the HubSpot tracking code. You have not set up your Sources report with your HubSpot account manager yet. The correct answer is: The […]
HubSpot Reporting Certification Answers

Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?

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Sales pipeline velocity Referral rate Average deal size Sales cycle length The correct answer is: Sales pipeline velocity Sales cycle length