A report type that enables you to see the paths customers take to complete conversions The set of rules that determines how credit for revenue and conversions is assigned to touchpoints in conversion paths The graphical representation of conversions in your HubSpot account The reportable metadata about a specific touchpoint in an attribution report The […]
What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? The correct answer is: What was the marketing team’s contribution […]