Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?

You want to create a new contact property where your existing customers can specify their preferred flavor of birthday cake. Which of the following would NOT be a recommended field type to store this categorical data under?

Single Checkbox Dropdown Select Multiple Checkbox Single-Line Text The correct answer is: Single-Line Text

Fill in the blank: A time decay attribution model gives ____.

a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints

Customer journey analytics uses which type of data?

First-party data Second-party data Third-party data Fourth-party data The correct answer is: First-party data