Select all that apply. What types of questions can marketing attribution answer? Select all that apply.

• What was the marketing team’s contribution to generated revenue this year?
• What assets drove the most leads last quarter?
• Which type of customers have the highest propensity to return and buy from us again?
• Why did our search campaigns outperform our social campaigns last month?

The correct answer is:

• What was the marketing team’s contribution to generated revenue this year?
• What assets drove the most leads last quarter?
• Why did our search campaigns outperform our social campaigns last month?