Customer journey analytics reports closely align with which of the following strategies?

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]

What insight can be found in the device types report?

The percentage of your website traffic accessing your site through desktop, mobile, or tablet The exact users that prefer to browse your website using their desktop, mobile, or tablet How many visitors to your site are using a mixture of devices The breakdown of browser types by device types to contextualize user preferences The correct […]

True or false? You can embed Google Data Studio reports into your HubSpot dashboard.

True False The correct answer is: True