Customer journey analytics reports closely align with which of the following strategies?

Select all that apply. What type of content can you embed on your HubSpot dashboard?

Spreadsheets Slides Videos Images The correct answer is: Spreadsheets Slides Videos Images

In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”

Interaction position Interaction type Interaction source Interaction date The correct answer is: Interaction source

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]