Google Digital Garage Quiz Exam Answers – 2024

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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 1/26

Question 1

✔️ The increased use of the Internet presents a lot of potential for which types of businesses?

  • All businesses
  • Small business owners
  • International businesses
  • Local businesses

Question 2

✔️ Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

  • Sending flyers with your web address to customers
  • Creating a business listing in online local directories
  • Increasing print and billboard advertising
  • Building a team of digital advertising experts

Question 3

✔️ Which of the following is the easiest way for visitors to learn about a business while visiting a website?

  • Getting a free ‘taster’ of one of your products when they sign up to receive emails
  • Listening to an audio file that auto plays whenever someone visits your site
  • Browsing your product pages and reviewing the Frequently Asked Questions page
  • Reading the terms and conditions for your products on your site

Question 4

✔️ What is a key benefit of having an online presence for a business?

  • The ability to sell products directly to customers through social media
  • Being visible when people search for a business like yours
  • Sending users emails to update them on new products
  • Being able to offer new customers promotional discounts

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 2/26

Question 1

✔️ Which tool helps you measure the success of your website?

  • Keyword Planner
  • Ad Gallery
  • Ad Preview Tool
  • Analytics

Question 2

✔️ Which of the following statements is true when it comes to taking a business online?

  • Stick to what you are doing and don’t make changes
  • The same content works across online and offline platforms
  • Use analytics to make informed decisions
  • Use analytics to track your customers across the Internet

Question 3

✔️ Which term best describes the business activity that occurs when website visitors buy products or services from you online?

  • E-commerce
  • Display advertising
  • Search engine marketing
  • Pay per click

Question 4

✔️ Which of the following statements is true when marketing your business online?

  • You need a website to show up in search results
  • You’ll reach a similar client base to the one you have in the real world
  • You’ll be seen by the same volume of customers whether you use search advertising or not
  • Social media is a great way to engage your audience

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 3/26

Question 1

✔️ Which of the following statements is true when it comes to developing a web presence for a business?

  • Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
  • Building a new website requires a large budget
  • Mobile apps enable your customers to purchase your products without being on your website
  • All businesses must have a website to sell products

Question 2

✔️ What is a web server?

  • The customer service representative you can call when you have questions about your website
  • The answer you get when you search a term on the web
  • A computer connected to the Internet with software that allows it to host all the components of your website
  • The device that determines the speed of your mobile connection

Question 3

✔️ Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

  • Hyperlink
  • Return link
  • Menu bar
  • Breadcrumb

Question 4

✔️ Which of the following is something you’ll probably want to exclude from your website?

  • Prices
  • A lot of deep scientific information and detailed statistics
  • Special offers
  • Certifications to show you’re qualified to provide a service

Question 5

✔️ Which of the following is an example of a ‘call to action’ on a website?

  • A list of phone numbers customers can use to get in contact with you
  • A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
  • An icon button that takes the customer to your social media accounts
  • A hotline phone number that helps users complete their purchases

Question 6

✔️ What should you consider when developing your website content?

  • What your customers are looking for
  • Your latest promotions and discounts
  • Your brand values
  • Whether the content will go viral or not

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4/26

Question 1

✔️ What is the first step in creating an online business strategy?

  • Identifying business goals
  • Understanding what the competition is doing
  • Knowing the market
  • Aligning goals to the strategy

Question 2

✔️ What is the purpose of the ‘See, Think, Do, Care’ framework?

  • To help determine a marketing strategy
  • To help a business understand the customer journey online
  • To help a business reach a global audience
  • To give insight into specific customer groups

Question 3

✔️ Why is optimising customer touchpoints online beneficial for businesses?

  • It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • It gives businesses the opportunity to save money on online advertising
  • It provides customers with value every time they come into contact with a brand, helping build trust
  • It gives businesses an opportunity to collect more data from potential customers

Question 4

✔️ Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

  • Incorporate it within marketing materials across all channels to help raise customer awareness
  • Create an email campaign letting your customers know why you are unique
  • Film a video explaining your unique selling point and send it to employees
  • Create a press release and distribute it through your channels

Question 5

✔️ What type of information can KPIs provide?

  • Audience segmentation
  • Long-term projections
  • Financial viability
  • Board decisions

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 5/26

Question 1

✔️ Why are search engines a great place for a business to be found?

  • People pay to use search engines, so there is a wealthy customer base there
  • People who search are actively looking for information, products or services
  • Search engines are a big trend these days
  • Search engines guarantee new customers

Question 2

✔️ What technology do search engines use to ‘crawl’ websites?

  • Androids
  • Interns
  • Automatons
  • Bots

Question 3

✔️ Which of the following can help a search engine understand what your page is about?

  • The date it was published
  • The number of images used
  • The total number of words
  • The title tag

Question 4

✔️ Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

  • Organic search results
  • The search results page
  • Business directories
  • Display advertising networks

Question 5

✔️ Which of these is an important factor in the paid search auction system?

  • How famous your brand name is
  • How cool your logo is
  • How long your business has been around
  • How relevant your ads are

Question 6

✔️ Which of these can Google Search Console help you to do?

  • It helps you increase your social media following
  • It helps you optimise your Google My Business listing
  • It helps you understand which keywords people are searching for on Google
  • It helps you run A/B tests on your home page

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 6/26

Question 1

✔️ Which of the following factors should you consider when optimising your website for search engines?

  • Colour scheme
  • Recycled content
  • Inspiring business name
  • Site popularity

Question 2

✔️ What should be the first step of a structured SEO plan?

  • Identifying your ad budget
  • Buying an analytics software
  • Setting up your presence on social media sites
  • Keyword research

Question 3

✔️ When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

  • Social media following
  • Bid value
  • Domain authority
  • Average number of visitors to the company’s website

Question 4

✔️ Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

  • Long-hair keywords
  • Long-tail keywords
  • High-relevance keywords
  • Top-tail keywords

Question 5

✔️ Which of the following would be an ideal goal for an SEO plan?

  • Increasing social media likes and follows
  • Increasing how many relevant people visit your website
  • Showing your website to as many people as possible
  • Being in first place in SERP for any keyword

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7/26

Question 1

✔️ Which of the following page titles would be most suitable for a website page describing a store’s return policy?

  • How to Send Stuff Back
  • [Company Name’s] Return Policy
  • Return Policy
  • Company Policies

Question 2

✔️ Which of the following is a good way to get other websites to link to your site?

  • Keep linking to them until they link to you
  • Send them emails until they link to you
  • Building relationships with similar sites
  • Use as many relevant keywords on the page you’d like them to link to

Question 3

✔️ When expanding a business internationally, which of the following is most important to provide on your website?

  • Products and delivery details in the correct currency
  • Time and dates written in the local format
  • Exchange rate information
  • Free giveaways for local customers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8/26

Question 1

✔️ Search engine marketing can also be called what?

  • Pay-per-click advertising
  • Organic advertising
  • Search box marketing
  • One-click advertising

Question 2

✔️ In an SEM auction, your Quality Score is based on which aspect of your ad?

  • Bid
  • Relevance
  • Wit
  • Length

Question 3

✔️ Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

  • Auction
  • Website
  • Keyword
  • Advert

Question 4

✔️ What should your search ad have in order to promote more clicks?

  • A call to action
  • A catchy headline
  • A close-up photo
  • A social media link

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9/26

Question 1

✔️ Which of the following is a benefit of using relevant ads and landing pages?

  • Increased cost for ad placements
  • Higher ad positions on the search results page
  • Higher cost per clicks on your ads
  • Ads that will ensure more purchases

Question 2

✔️ When it comes to search ads, which description best describes ‘negative keywords’?

  • Keywords with no association to your site
  • Keywords with a poor search volume
  • Keywords that are excluded from a campaign
  • Keywords that are typed incorrectly

Question 3

✔️ Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

  • Exact Match
  • Random Match
  • Direct match
  • Close match

Question 4

✔️ What can conversion tracking in search help you measure?

  • How many transactions are completed on your site overall
  • How many people click on your SEM ad and end up browsing your site
  • How many people visiting your site from a search ad end up completing a purchase
  • How many customers your ad has converted into brand ambassadors

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10/26

Question 1

✔️ How can you improve a business’s visibility to people located near you geographically?

  • Translate your website into at least two more languages
  • Offer free phone support during business hours
  • Ensure you have good analytics on your website
  • Make sure your phone number, address and business hours are easy to find

Question 2

✔️ Which of the following is an example of a local search?

  • “bike shop near me”
  • “bike shop in UK”
  • “local bicycle shop”
  • “bike shops”

Question 3

✔️ Which of the following is a benefit of registering your business in online local listings?

  • Discounted pricing on your search advertising campaigns
  • Increased likelihood of being discovered through search engines
  • More mentions on social media platforms
  • Guaranteed sales to local customers

Question 4

✔️ Which three pieces of information are essential to include first in your local directory listing?

  • Business address, website, telephone numbers
  • Business name, business address, telephone numbers
  • Website, telephone numbers, email address
  • Business name, email address, website

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 11/26

Question 1

✔️ Which of the following factors help search engines determine if your business is local?

  • Location details on the website, quality content and how mobile friendly the website is
  • Location details on the website, list of shops local to you and a contact form
  • Quality content, list of local suppliers and location details
  • Location GPS tags on photos, quality content and how mobile friendly the website is

Question 2

✔️ When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

  • Because local users tend to use their mobile devices when they’re out of the house
  • Because mobiles will replace desktop computers
  • Because all online users browse on mobile devices these days
  • Because marketing for mobile is more cost effective

Question 3

✔️ Which of the following can help you gain visibility in search engines?

  • Adding relevant content that highlights the location of your business
  • Including your address on your Twitter account
  • Optimising your site for desktop devices only
  • Adding a list of shops local to you on your website

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12/26

Question 1

✔️ Which of the following can businesses achieve by using social media?

  • Attract new audiences
  • Build a good reputation with customers
  • Meet sales goals
  • Increase traffic to their website

Question 2

✔️ Fill in the blank: Businesses should focus on social media platforms with _______.

  • The biggest reputation
  • The most expected engagement
  • A relevant audience
  • The most users

Question 3

✔️ Which of the following is an example of a social media goal?

  • Acquire genuine reviews on products
  • Drive more traffic to your store
  • Develop one-way communication with customers
  • Mimic your competition’s approach

Question 4

✔️ Which details should you look to include on a business profile page on social media?

  • Details about the CEO
  • Link to a local listing site you’re on
  • Description of the business
  • Cost of products and services

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13/26

Question 1

✔️ A robust social media plan includes which of the following?

  • A list of content that mimics competitor content
  • All of your online business goals
  • A long-term schedule identifying when to post content
  • A list of friends who can post on the accounts

Question 2

✔️ What is the best way to put your social content in front of people who don’t already follow you?

  • Increase your email marketing campaigns
  • Ask people to share your content to their networks
  • Use paid promotion to reach new audiences
  • Put links to your social on your website

Question 3

✔️ What can social media analytics tools help you measure when assessing campaign results?

  • Whether the campaign was more successful than your competitors
  • Whether the visitors liked the social campaigns or not
  • Whether a visitor called the store after seeing a social post
  • Whether the visitor clicked on a paid ad or organic listing

Question 4

✔️ Which of the following is a pitfall when using social media for business?

  • 2-way conversation with customers
  • Not being present on every social media platform
  • Not having the resources to respond to comments and questions in a timely manner
  • Spending too much time reviewing social media analytics

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14/26

Question 1

✔️ When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

  • Redesign your website colour scheme
  • Optimise your site
  • Create a mobile app
  • Shorten your website content

Question 2

✔️ What does responsive design mean?

  • Your visitors can manually adjust the size of your website
  • Your website will adapt to suit whichever device it is being viewed on
  • Your customers can provide feedback on the design of your site
  • Your website will respond to clicks faster

Question 3

✔️ When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

  • Short content and fewer images
  • Performance and usability
  • Usability and short content
  • Less video content

Question 4

✔️ What can a business use to send messages to users who have already downloaded their app?

  • Text messages
  • Pull notifications
  • Push notifications
  • Email notifications

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15/26

Question 1

✔️ When considering how mobile users will search for your business, which types of keywords should you focus on?

  • Long tail keywords
  • Shorter keywords and phrases
  • Longer keywords and phrases
  • Exact match keywords

Question 2

✔️ Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

  • The business has a mobile app instead of a website
  • The site include business phone numbers
  • The site works on different mobile devices
  • The site does not include any videos so it loads quickly

Question 3

✔️ Which of the following can be used to target an audience when using some social media ads?

  • People’s names
  • People’s address
  • People’s pet names
  • People’s relationship status

Question 4

✔️ When making video content for your display ads, what is most important to ensure?

  • Videos are entertaining, long and include a CTA
  • Videos are relevant, short and include a CTA
  • Videos are relevant, long and include a URL
  • Videos are short, informative and include a phone number

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16/26

Question 1

✔️ Which of the following is an accurate definition of what a content marketing campaign involves?

  • Creating and posting content ad-hoc when you have the time
  • The creation of time-sensitive content that can be published through various channels
  • Regularly emailing customers with news about a business’s products or services
  • The creation and promotion of online materials with the goal of increasing interest in a product or service

Question 2

✔️ What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

  • Marketing channels
  • Demographics
  • Audience segmentation
  • Group dynamics

Question 3

✔️ Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

  • Humour
  • Please
  • Surprise
  • Educate

Question 4

✔️ Which of the following best describes why approaches to writing need to be adapted for online content?

  • Online readers have a reduced attention span, due to being flooded with information
  • Certain blogging platforms have a limit on the word count you can publish
  • Online readers only like to engage with long-form pieces of content
  • Online audiences are typically younger, so the language used needs to reflect this

Question 5

✔️ What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

  • Creating a content calendar
  • Designing illustrations to support content
  • Segmenting your audience
  • Identifying social media influencers

Question 6

✔️ Which of the following metrics could help you understand which blog post is resonating the most with your audience?

  • Session duration
  • Page views
  • Referral traffic
  • Unique page views

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17/26

Question 1

✔️ Which of the following will you need to start an email marketing programme?

  • A collection of email templates
  • A ‘Contact Us’ form
  • A way to collect people’s email addresses
  • A set budget

Question 2

✔️ Which of the following is a common feature of email marketing platforms?

  • Personalised, custom templates
  • A free list of email addresses you can target
  • A feature allowing users to unsubscribe from your emails
  • Automation of your search ad campaigns

Question 3

✔️ Which of these is a good practice to keep in mind when sending emails to your contacts?

  • Run an A/B test on your subject line to determine which one works best
  • Send the same generic and simple message to your entire contact database
  • Include enough content in the email so there is no need for them to click away to read further elsewhere
  • Only include a call-to-action on the landing page you’re linking to in the email

Question 4

✔️ If the open rate of your emails seems low, which of the following could help you fix that?

  • Redesign your website
  • Change the colour of the buttons inside your email
  • Send your emails to more contacts
  • Adjust the subject line of your email

Question 5

✔️ Which of the following statements is true when it comes to running email campaigns for a business?

  • There’s no need to use sponsored ads within your email marketing
  • There’s no need for analytics when it comes to email marketing
  • You need to include personal contact details
  • You can use any imagery, despite copyright

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18/26

Question 1

✔️ If you own a film blog, which type of customer can you expect to reach with display advertising?

  • People who use ad-blockers and are interested in your subject
  • People who haven’t read your blog before but are interested in your subject
  • Only people who have read your blog previously
  • Only people interested in films and movies

Question 2

✔️ Fill in the blank: The ads on search engines are usually made up of ________.

  • Audio
  • Video
  • Text
  • Images

Question 3

✔️ When using search engine marketing, where can your ads appear?

  • Only on search engines
  • Only on websites
  • On search engines and websites
  • On websites and social media

Question 4

✔️ When setting up display advertising campaigns, who can you target?

  • People with specific names
  • People who speak different languages
  • People who already own specific products
  • People with a specific address

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19/26

Question 1

✔️ In what way can display advertising be effective?

  • It guarantees more visitors to your site
  • It guarantees increased sales
  • It drives traffic to your website
  • It improves your ranking in search engines

Question 2

✔️ Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

  • The number of sales you make from the ad
  • The cost of each ad you publish
  • The cost of creating the ad
  • A prediction of sales you can make from your ad

Question 3

✔️ Which of the following is true when purchasing ad placements on an advertising network?

  • You always need to contact the owner of the website to buy ads on their page
  • The network provides data on the click-through-rate
  • The network provides names of the people who click your ad
  • The network will continue to show your ad for 7 days once your budget has expired

Question 4

✔️ If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

  • Retargeting with a display ad encouraging newsletter sign-up
  • Redesigning your website
  • Creating a Facebook page for your business
  • Retargeting with a display ad that has a discount coupon

Question 5

✔️ What is the first step of display retargeting?

  • Sourcing keywords
  • Defining your audience
  • Writing content
  • Setting a call to action

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20/26

Question 1

✔️ When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

  • Setting up live streams of the business’s physical shop on their website
  • Publishing a how-to video on their website
  • Producing sale campaign videos
  • Sharing personal vlogs

Question 2

✔️ What can using video as part of your online presence help you create?

  • Content that will go viral
  • A channel to engage with customers
  • A variety of different brand perceptions
  • An online following and fanbase

Question 3

✔️ Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

    • An agency, professional crew and equipment
    • Creativity, lots of experience and a large budget
    • Creativity, planning and any budget

✔️

  • Creativity, planning and high-quality equipment

Question 4

✔️ Using videos in email marketing and social media is an effective way to do what?

  • Increase word of mouth referrals
  • Engage and grow your audience
  • Guarantee sales of your product or service
  • Lower the cost of developing content

Question 5

✔️ How can you take advantage of video for your product/services without actually making a video?

  • This isn’t possible
  • Advertise on other people’s videos
  • Use images with a call to action instead
  • Share other people’s videos

Question 6

✔️ When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

  • Consider removing the video from the platform
  • Consider re-shooting your video based on comments
  • Consider updating your preview images, video titles or descriptions
  • Consider asking people to watch the whole video in the description

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21/26

Question 1

✔️ Fill in the blank: Website analytics can tell you _____________.

  • What time of day your website gets the most traffic
  • How many mentions or likes you get on social media
  • How well your competitor’s ad campaigns are doing
  • The email addresses of visitors to your landing pages

Question 2

✔️ Analytics can give you immediate valuable information about which type of customers?

  • Previous and current customers
  • Current and future customers
  • Previous and future customers
  • Offline and online customers

Question 3

✔️ If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

  • How long people spend on your ‘How To Find Us’ page
  • Which day of the week is most popular for bookings
  • Whether your funny Tweet goes viral
  • How many people visiting your site book a room with you

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22/26

Question 1

✔️ Most web analytics tools can tell you what information about the user?

  • Their contact details, their behaviour and their operating system
  • Their location, type of device they’re using and pages visited
  • Their location, type of device they’re using and contact details
  • Their interests, when they delete their browser cookies and their location

Question 2

✔️ Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

  • Try a different search engine
  • Tweak the ad’s copy and analyse the results
  • Hire a professional ad agency
  • Delete the ad and try again

Question 3

✔️ Which section of Google Analytics can tell you whether visitors have found your website via social media?

  • Site search
  • Acquisition
  • Behaviour
  • Search Console

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23/26

Question 1

✔️ Which type of data relates to a metric that can be represented with a number?

  • Quantitative
  • Qualitative
  • Holistic
  • Customer

Question 2

✔️ What makes the data cycle useful?

  • It helps you make the most of the data collected from marketing activities
  • It helps you evaluate your competition
  • It provides information about what users like about your website
  • It presents collected data in a visually appealing way

Question 3

✔️ Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

  • ‘Why’
  • ‘How’
  • ‘When’
  • ‘Who’

Question 4

✔️ Which of the following is a benefit of using spreadsheets?

  • Vast quantities of data can be stored, sorted and analysed quickly
  • Data can only be accessed when all users are online
  • Valuable customer and market insights can be delivered quickly
  • Spreadsheets are the only way to collect data and extrapolate results

Question 5

✔️ If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

  • Bar chart
  • Pie chart
  • Table
  • Heat map

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 24/26

Question 1

✔️ What would be beneficial to include on a product description page?

  • Previous versions of the product
  • Links to other suppliers
  • Reviews of the product
  • Price comparisons

Question 2

✔️ Which of the following is an advantage of e-commerce?

  • More relaxed checkout procedure
  • Low operational costs
  • Minimal interaction required with the customer
  • Segmentation of audiences

Question 3

✔️ To an owner or administrator, what is a functional benefit of having an online store?

  • It collects the addresses of your online store visitors
  • It provides a backend system with order management
  • It provides a quicker checkout process than a physical store
  • It allows you to feature more sales and discounts than a physical store

Question 4

✔️ What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

  • Second-party payment processing
  • Third-party payment processing
  • External payment processing
  • Internal payment processing

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25/26

Question 1

✔️ Which of the following is a sign that customers are having trouble using a particular device to make purchases?

  • Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
  • A specific product is not selling much compared to your other products
  • You get a lot of questions about your return policy
  • People are having trouble using a promo code for a current sale

Question 2

✔️ What is an example of product merchandising?

  • Running an ad for your products
  • Adding a way for customers to filter your products
  • Displaying very specific, featured products on your home page
  • Cross-selling products in the checkout process

Question 3

✔️ Which of the following statements is true when describing how retargeting ads work?

  • Retargeting ads are visible to people who haven’t been on your website yet
  • Once a user visits your site, the code drops an anonymous browser cookie
  • Once your customer purchases, you can not turn off the retargeting ad
  • Retargeting will always drive customers to your site

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26/26

Question 1

✔️ What is the best way to translate the content on your website for a new market?

  • Google translate
  • Native speakers
  • Translation software
  • Language guide

Question 2

✔️ Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

  • Translation software
  • Keyword planning tools
  • Interviews with people from that country
  • A range of search ads in different countries

Question 3

✔️ When adapting your website for customers who speak a different language, what should you do?

  • Have a ‘translate’ button that pulls a translation from an external provider
  • Translate your content with consideration to particular words and phrases
  • Translate your content directly, word for word
  • Localise the name of the business owners

Question 4

✔️ Which of the following is primarily meant to target new customers online?

  • Email marketing
  • Print advertising
  • Retargeting advertising
  • Search advertising

Question 5

✔️ What should a business do first, when considering going into a new market?

  • Hire an agency to translate its website into the local language
  • Open a new office in the capital city
  • Determine its ability to deliver products and review all tax and legal information
  • Invest in major ad campaigns to raise brand awareness

Question 6

✔️ When selling to people in different countries, what payment form should you consider using if you aren’t already?

  • Debit cards
  • Credit cards
  • Paypal or Worldpay
  • Bank transfers

Question 7

✔️ Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

  • What times of the day international shoppers are online
  • The legal and tax considerations in that market
  • Which social channels are popular in that market
  • Which couriers offer the cheapest services for global shipping

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