Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

When creating a presentation based on lots of data, what principle should you bear in mind?

Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation format over tables and text Present all information in the same way because everyone interprets things similarly […]

When discussing display advertising, what is an ad network?

A way to get free traffic to your site A directory of lots of websites that sell the same products as you do An online store of images you can use within your content A platform allowing the advertiser to advertise on websites within the network Download Google Digital Garage Certification Exam Answers (PDF)

What would be beneficial to include on a product description page?

Previous versions of the product Links to other suppliers Reviews of the product Price comparisons Download Google Digital Garage Certification Exam Answers (PDF)