Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

SEM advertising Social advertising Retargeting Email campaigns Download Google Digital Garage Certification Exam Answers (PDF)

Why is optimising customer touch points online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers […]

When considering whether to have a web presence for your business, which of the following is not a major factor?

Technology Cost Scope How long you’ve been in business Download Google Digital Garage Certification Exam Answers (PDF)