When using a search engine, what is the name of a word or phrase somebody types to find something online?

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords Download Google Digital Garage Certification Exam Answers (PDF)

What should be the first step of a structured SEO plan?

Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research Download Google Digital Garage Certification Exam Answers (PDF)

When using analytics on your website, what do we mean by the term ‘conversion’?

The act of a user coming from a certain geographical location The act of a user spending a certain amount of time on the site The act of a user meeting a specific metric The act of a user completing a goal Download Google Digital Garage Certification Exam Answers (PDF)