When using a search engine, what is the name of a word or phrase somebody types to find something online?

Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of shops local to you on your website Download Google Digital Garage Certification Exam Answers (PDF)

When you’re building a business website, what purpose does a server have?

It manages your website It hosts your website It promotes your website It secures your website Download Google Digital Garage Certification Exam Answers (PDF)