When using a search engine, what is the name of a word or phrase somebody types to find something online?

Which of the following is a benefit of search advertising over display advertising?

Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms Download Google Digital Garage Certification Exam Answers (PDF)

Which Form Of Targeting Would You Use To Display Ads To People Who Have Previously Visited Your Website?

Search advertising Reacquiring Readvertising Retargeting Download Google Digital Garage Certification Exam Answers (PDF)

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

prevent secure increase the chance of decrease the chance of Download Google Digital Garage Certification Exam Answers (PDF)