- Online readers have a reduced attention span, due to being flooded with information
- Certain blogging platforms have a limit on the word count you can publish
- Online readers only like to engage with long-form pieces of content
- Online audiences are typically younger, so the language used needs to reflect this
Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines More mentions on social media platforms Guaranteed sales to local customers Download Google Digital Garage Certification Exam Answers (PDF)
When Ranking Websites On Search Engine Results Pages, Which Element Of A Website Do Search Engines Value The Most?
How long the content on the page is If you mention keywords over 50 times in a short piece of content Unique, engaging, relevant content Where you are in the world when adding content to your site Download Google Digital Garage Certification Exam Answers (PDF)
Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation format over tables and text Present all information in the same way because everyone interprets things similarly […]