- Keywords with no association to your site
- Keywords with a poor search volume
- Keywords that are excluded from a campaign
- Keywords that are typed incorrectly
Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)
A Lot Of Factors Can Affect How Well A Website Will Rank On Search Engines. What Role Does Metadata Have In This Process?
Helps your website stand out from the competition Allows you to input lots of keywords so that you appear for all of them Provides search engines with more consistent and clear information about what’s on the website Allows you to place sales promotion offers within the search results Download Google Digital Garage Certification Exam Answers […]
Fill The Blank: When Managing SEM Campaigns, The Best Way To Optimise Your Quality Score Is To Improve The _________ Of Your Keywords, Adverts, And Landing Pages.
relevance conversion clicks importance Download Google Digital Garage Certification Exam Answers (PDF)