When it comes to search ads, which description best describes ‘negative keywords’?

Which of the following is a good way to get other websites to link to your site?

Keep linking to them until they link to you Send them emails until they link to you Building relationships with similar sites Use as many relevant keywords on the page you’d like them to link to Download Google Digital Garage Certification Exam Answers (PDF)

What makes the data cycle useful?

It helps you make the most of the data collected from marketing activities It helps you evaluate your competition It provides information about what users like about your website It presents collected data in a visually appealing way Download Google Digital Garage Certification Exam Answers (PDF)

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Quotation marks Apostrophes Italics Square brackets Download Google Digital Garage Certification Exam Answers (PDF)