When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink Return link Menu bar Breadcrumb Download Google Digital Garage Certification Exam Answers (PDF)

What would be beneficial to include on a product description page?

Previous versions of the product Links to other suppliers Reviews of the product Price comparisons Download Google Digital Garage Certification Exam Answers (PDF)

Which Search Query Would Trigger An Ad Based On This Keyword: [London Portrait Photographer]?

Portrait photographer London London photographer London portrait photographer Photographers in London Download Google Digital Garage Certification Exam Answers (PDF)