When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Why is social media a great tool for your business to build trust and engagement with your audience?

You can share offers and discounts exclusively to your following You can share blogs from other businesses to cover more than what you do You can share honest reviews about your product or service You can connect with customers at any time of the day Download Google Digital Garage Certification Exam Answers (PDF)

When looking to advertise your business to mobile users, social media advertising can be really effective because…

it allows you to target people who have ad blockers enabled it can be seen by people who aren’t logged into their accounts it allows you to target people based on their likes and interests it doesn’t cost too much to spread your ads far Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet Download Google Digital Garage Certification Exam Answers (PDF)