When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

Shopping bags Blog content YouTube Social media Download Google Digital Garage Certification Exam Answers (PDF)

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

The consideration phase, when customers start to research potential products to buy The finance stage, when customers think about their budgets The action stage, the moment when customers commit and purchase your product The sharing stage, when customers share images and feedback on your products Download Google Digital Garage Certification Exam Answers (PDF)

How can your business benefit from video without making one yourself?

Advertising on other people’s videos Commenting on other people’s videos Sharing other people’s videos Interacting with other people’s videos Download Google Digital Garage Certification Exam Answers (PDF)