Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases Download Google Digital Garage Certification Exam Answers (PDF)
2-way conversation with customers Not being present on every social media platform Not having the resources to respond to comments and questions in a timely manner Spending too much time reviewing social media analytics Download Google Digital Garage Certification Exam Answers (PDF)
Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of shops local to you on your website Download Google Digital Garage Certification Exam Answers (PDF)