Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines are a big trend these days Search engines guarantee new customers Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match Random Match Direct match Close match Download Google Digital Garage Certification Exam Answers (PDF)

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]