- Personalising content to make each customer feel important, taking into account available data about each individual customer.
- Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
- Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
- Refining their content marketing strategy as they go, taking into account available data and metrics
Partition Sample Segment Extract Download Google Digital Garage Certification Exam Answers (PDF)
Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don’t like social advertising Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Organic search results The search results page Business directories Display advertising networks Download Google Digital Garage Certification Exam Answers (PDF)