What technology do search engines use to ‘crawl’ websites?

Which of the following can businesses achieve by using social media?

Attract new audiences Build a good reputation with customers Meet sales goals Increase traffic to their website Download Google Digital Garage Certification Exam Answers (PDF)

When discussing display advertising, what is an ad network?

A way to get free traffic to your site A directory of lots of websites that sell the same products as you do An online store of images you can use within your content A platform allowing the advertiser to advertise on websites within the network Download Google Digital Garage Certification Exam Answers (PDF)

Why Is It Important That You Set Goals When Planning Your Display Ad Campaigns?

To help determine the best way to collate customer data To help determine the performance and allow for optimisation To help determine where your budget will be spent To help determine the performance of your competition Download Google Digital Garage Certification Exam Answers (PDF)