Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

What Do Website Analytics Allow You To Do?

Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data Download Google Digital Garage Certification Exam Answers (PDF)

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Quotation marks Apostrophes Italics Square brackets Download Google Digital Garage Certification Exam Answers (PDF)

Which type of data relates to a metric that can be represented with a number?

Quantitative Qualitative Holistic Customer Download Google Digital Garage Certification Exam Answers (PDF)