Which of the following is an advantage of e-commerce?

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

What your customers are doing on your website Where your customers have come from before visiting your website Where your customers go after leaving your website What your customers are looking for on your website Download Google Digital Garage Certification Exam Answers (PDF)

Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call-to-action on the landing page you’re linking to […]