Fill in the blank: The ads on search engines are usually made up of ________.

When using analytics on your website, what do we mean by the term ‘conversion’?

The act of a user coming from a certain geographical location The act of a user spending a certain amount of time on the site The act of a user meeting a specific metric The act of a user completing a goal Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following factors should you consider when optimising your website for search engines?

Colour scheme Recycled content Inspiring business name Site popularity Download Google Digital Garage Certification Exam Answers (PDF)

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)