When using search engine marketing, where can your ads appear?

When looking to advertise your business to mobile users, social media advertising can be really effective because…

it allows you to target people who have ad blockers enabled it can be seen by people who aren’t logged into their accounts it allows you to target people based on their likes and interests it doesn’t cost too much to spread your ads far Download Google Digital Garage Certification Exam Answers (PDF)

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Your audience’s data Your audience’s interests You audience’s available income Your audience’s offline behaviour Download Google Digital Garage Certification Exam Answers (PDF)

Which tool helps you measure the success of your website?

Keyword Planner Ad Gallery Ad Preview Tool Analytics Download Google Digital Garage Certification Exam Answers (PDF)