Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results The search results page Business directories Display advertising networks Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a core benefit that content marketing can bring to a business’s online presence?

It can improve sales by directing more traffic to your website It can enable a business to create a bank of content, which can be reused to create ads It helps a company identify its biggest competitors It provides you with another channel to push sales and promotional messages to customers on a regular basis […]

Which of the following is a common feature of email marketing platforms?

Personalised, custom templates A free list of email addresses you can target A feature allowing users to unsubscribe from your emails Automation of your search ad campaigns Download Google Digital Garage Certification Exam Answers (PDF)