Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

When Designing Mobile Advertising Campaigns, What Is A Best Practice To Identify Which Keywords To Target?

Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website in your advertising account Download Google Digital Garage Certification Exam Answers (PDF)

When advertising using Search Engine Marketing (SEM), you only pay…

when your ad appears within the search results when a conversion happens on your website when your ad is clicked by someone when someone stays on your website for more than 2 minutes Download Google Digital Garage Certification Exam Answers (PDF)

“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to copy Download Google Digital Garage Certification Exam Answers (PDF)