Search engine marketing can also be called what?

What can a business use to send messages to users who have already downloaded their app?

Text messages Pull notifications Push notifications Email notifications Download Google Digital Garage Certification Exam Answers (PDF)

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)

What should be the first step of a structured SEO plan?

Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research Download Google Digital Garage Certification Exam Answers (PDF)