Search engine marketing can also be called what?

When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly Download Google Digital Garage Certification Exam Answers (PDF)

When creating a presentation based on lots of data, what principle should you bear in mind?

Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation format over tables and text Present all information in the same way because everyone interprets things similarly […]

When Ranking Websites On Search Engine Results Pages, Which Element Of A Website Do Search Engines Value The Most?

How long the content on the page is If you mention keywords over 50 times in a short piece of content Unique, engaging, relevant content Where you are in the world when adding content to your site Download Google Digital Garage Certification Exam Answers (PDF)